China Telecom (NYSE:CHA, 728.HK) will begin airing a new advertisement for its "e-Surfing" mobile business on China Central Television (CCTV) on April 16, reports CCIDnet.com. Google (Nasdaq:GOOG) China President Kai-Fu Lee, NetEase (Nasdaq:NTES) CEO William Ding and Microsoft (Nasdaq:MSFT) subsidiary MSN China President Eric Johnson make cameo appearances in the ad, now visible on Beijing-based video site Youku.com.