The total value of online retail sales in China consisting of C2C (customer-to-customer) auctions and B2C (business-to-customer) transactions in 2008 was estimated at 122.01 billion yuan (US$17.55 million), increasing by 137.2% from 2007, according to consulting company Analysys International.
China online retail market in 2008 |
Type | Transaction (billion yuan) | Y/Y |
C2C | 113.89 | 143.3% |
B2C | 8.12 | 75.0% |
Aggregate | 122.01 | 137.2% |
Source: Analysys, compiled by Digitimes, March 2009
China market: Top C2C web portals by share of 2008 total sales |
Company | Share |
Taobao (belonging to Alibaba) | 86.0% |
PaiPai | 7.2% |
EachNet | 6.6% |
Source: Analysys, compiled by Digitimes, March 2009
China market: Top B2C web portals by share of 2008 total sales |
Company | Share |
360buy | 17% |
Joyo (Amazon in China) | 12% |
DangDang | 12% |
139shop | 7% |
NewEgg | 3% |
RedBaby | 2% |
M18 | 2% |
7cv | 1% |
China-pub | 1% |
99read | 1% |
Source: Analysys, compiled by Digitimes, March 2009